It must suck trying to compete with Amazon. You spend 24 hours every day perfecting a business model that allows you to provide a service to the public and make a little money at the same time. Then, just when you start to turn a profit, Amazon comes along and destroys you.
Amazon isn’t just big. It has a secret weapon, one that’s unavailable to most business owners. Their weapon? A bunch of investors who don’t seem to care if Amazon doesn’t make a profit. You can’t compete with a monolithic business that doesn’t care if it loses money.
But what if… just what if… shareholders cared if Amazon made a profit?
Last week Amazon announced that it might lose money in the fourth quarter this year. This happened the same week that its shares dropped more than expected. Investors aren’t always known…
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